Articles by: Thomas Evans

Product & features

How a website changes, over 5 years – Sign up pages

How a website changes,
over 5 years – Sign up pages

Secret Escapes has now been running over 5¬†years. In that time it has changed dramatically; what was initially a small […]

by × March 20, 2017 × 0 comments

AB Testing

Using Google Sheets as a backend for AB testing

Using Google Sheets as a backend
for AB testing

It’s often joked about by the Tech team, that I’m trying to use Google Sheets/Forms to build a new Secret […]

by × July 20, 2015 × 1 comment

AB Testing

A simple effort at personalisation

A simple effort at personalisation

Personalisation is one of the things I really expect to blow up in 2015. With so much data lying around […]

by × April 21, 2015 × 1 comment

AB Testing

Our CRO stack

Our CRO stack

Earlier in the month I read this great article by Justin Rondeau, on what CRO is and what it encompasses. […]

by × March 31, 2015 × 0 comments

AB Testing

Optimizely, not just AB testing

Optimizely, not just AB testing

It’s now been just under a year since we switched from Google Content Experiments to the Optimizely platform for AB […]

by × February 16, 2015 × 0 comments

AB Testing

Latest Optimizely reporting page

The switch to Optimizely

For the past 2 years Secret Escapes have been using Google Content Experiments (or Google Website Optimizer, as it was […]

by × April 30, 2014 × 1 comment