How a website changes,
over 5 years – Sign up pages

Secret Escapes has now been running over 5 years. In that time it has changed dramatically; what was initially a small startup run out of a basement in Clerkenwell has now become a 250+ people organisation with websites and offices spanning Europe and the USA.

The website has changed equally as quickly, undergoing multiple iterations through A/B and MVT testing. Here’s a look at the sign-up pages through the years:

2011

One of our earlier sign up pages, circa 2011

One of our earlier sign up pages, circa 2011

A agency created landing page, which we A/B tested (it lost). Since this all designs are carried out in-house.

A agency created landing page, which we A/B tested (it lost). Since this all designs are carried out in-house.

2012

Our earlier tests focussed heavily on changing text and copy of the page

Our earlier tests focussed heavily on changing text and copy of the page

2013

2013 saw the "hero image" trend popularised in sign-up pages. We implemented this, and it ran as the basis of our page for around a year.

2013 saw the “hero image” trend popularised in sign-up pages. We implemented this, and it ran as the basis of our page for around a year.

2014

In 2014 we looked to refresh, and update the page with a switch to Open Sans. It also saw the launch of our German and Swedish sites.

In 2014 we looked to refresh, and update the page with a switch to Open Sans. It also saw the launch of our German and Swedish sites.

2015

In 2015, we've iterated on the 2014 design, but have moved the sign-up box to the left and updated the background image to be very similar to that of the app

In 2015, we’ve iterated on the 2014 design, but have moved the sign-up box to the left and updated the background image to be very similar to that of the app

2016

In 2016, we moved the sign-up box back to the centre and included a slideshow in the background.

Several of our current sales were also added to the background.

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